Longevity Gains Power Guides

In addition to weekly newsletters, podcast episodes, and premium lessons, Longevity Gains is organized into concentrated topical “books” called Power Guides.

The first Guide is free to all subscribers — it’s the Longevity Economy Fundamentals ebook. Here are the chapters:

• Introduction: Understanding the Longevity Landscape

• Chapter 1: From Baby Boom to Longevity Boom

• Chapter 2: It’s the End of Retirement as We Know It…

• Chapter 3: The Longevity Economy is Already Here

• Chapter 4: The Longevity Flywheel: Older Workers Become Coveted Consumers

• Chapter 5: Ageism: We’ve Met the Enemy (And It’s Us)

• Chapter 6: Why Empowerment Marketing Unlocks Success in the Longevity Economy

You can grab the ebook by signing up for a free subscription here.

The following Power Guides are available only to Premium subscribers.

How to Deeply Connect With Older Consumers

1. How Do We Best Understand an Audience of Older People?

2. The Steve Jobs Approach for Marketing to Older Adults

3. The Role of Belief When Marketing to Older Consumers

4. Belief Bubbles: How to Avoid the Worldview Backfire Effect

5. The Six Key Psychological Elements for Longevity Marketing

The Empowerment Marketing Framework

1. Why Movements Transcend Marketing in the Longevity Economy

2. The Mentor: Three Keys to Empowering Your Prospects

3. The Mission: Move Beyond “Niche Thinking” and Build a Meaningful Business

4. How Founder-Problem Fit Powers the Mission-Driven Business

5. The Movement: Here's How Successful Thought Leadership Happens

6. The Empathy Advantage for Connecting With Older Consumers

7. The Journey: What to Say to Convert Prospects Into Customers

8. The Story: Changing the Narrative About Older Consumers

9. How to Craft a Story that Reflects Your Winning Difference

10. The Minimum Viable Audience Advantage with Older Consumers

The Leading Expert Persuasion Methodology

1. How Becoming a "Leading" Expert Results in Longevity Economy Success

2. How Principles of Influence Lead to Longevity Economy Success

3. The Key Component of Persuasion Without “Selling”

4. When: How to Maximize Attention with Timed Focus

5. New And Suspenseful: How to Capture and Hold Attention

6. Here’s an Example of How to Create Instant Engagement, Establish Credibility, and Begin the Buyer’s Journey

7. Persuasion By Association: The Power of Linking New Ideas to Existing Concepts

8. The Frame: It’s Not What You Mean, It’s What They Hear

9. The Messenger is the Message

10. The Art of Self-Promotion (Is Not What You Think)

11. Three Key Catalysts for Connecting Strongly With Your Audience

12. The Merger is the Message: From Likable to Leading Expert

13. The Profitable Power of Unified Action

14. The Real Reason “Audience-First” Leads to a Lucrative Business

15. Putting the Leading Expert Methodology to Work for Longevity Economy Success

16. Crafting an Irresistible Offer

17. Convert More Prospects by Making Your Closing Argument

18. The Personification of Profit

19. How to Intensify Desire for Your Product or Service

20. The Power of Gradualization for Persuasion

Creating “Long Life” Learning Courses

Coming soon.

Description: I’ve been teaching writers and content creators how to create paid training and coaching programs as both products and services since 2007. While the opportunities in the longevity economy are across that board, there’s going to be a massive need for online education that is tailored to the needs of older people. We’ll explore both the fundamentals and the unique aspects of the longevity market.