Crafting an Irresistible Offer

In its most basic form, an “offer” is what your prospects receive and the action they must take to get it.

As a Leading Expert, you’re not in the business of creating content. You’re in the business of making offers, and valuable content simply earns you the credibility and trust to make those offers and have them accepted at much higher levels than otherwise.

In this sense, there are two general types of offers. First, there are lead generation offers (audie…