The Power of Gradualization for Persuasion
if you can get your prospect to agree with the right assertions in the right order, you’ll not only hold their attention but also most likely make the sale.
Copywriting is often presented as some sort of magical mind control.
Just use these magical “trigger” words to succeed. It’s not what you say but how you say it.
Nonsense. Copywriting is a form of persuasion dedicated to getting people to buy things. And that means the fundamental element of persuasion must be your starting point:
You must know your audie…
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