How Do We Best Understand an Audience of Older People?
Does age really tell us anything meaningful about people? In some cases, yes. But not to the extent that marketers have traditionally relied on it.
“Is Joe Biden too old to be President?”
It’s a question repeatedly asked by headlines in major publications and across social media. And the amazing thing is no one bats an eye at it.
But what if the question were this?
“Was Barack Obama too Black to be President?”
Or how about:
“Is a woman qualified to be President?”
Those last two questions definitely got y…
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