The Merger is the Message: From Likable to Leading Expert
Where content marketing goes wrong is when it’s all content (information) and no marketing (message).
Content is a potent vehicle for transmitting marketing messages.
By this, I mean that offering prospects valuable information rather than just a blatant sales pitch allows you a foot in the door to getting the eventual sale.
Even though people want to buy things to solve their problems and satisfy their desires, we also have powerful filtering mechanisms…
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