"What to Say and How to Say It" When Marketing to Older Consumers

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A step-by-step system for crafting winning content, killer copy, and persuasive email messages for audiences of people age 50 and older.

The word is out.

The biggest growth market in the world is made up of consumers over the age of 50. This is true today, and it will expand dramatically over the coming years and decades.

In fact, this is the fastest growi…

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