Putting the Leading Expert Methodology to Work for Longevity Economy Success
Providing relevant and valuable information first builds authority, affinity, credibility, and ultimately trust, which results in much higher sales regardless of the final copy.
It’s time to sell stuff. But without all the usual baggage that comes with traditional “selling.”
Once you’ve established your expertise and authority, gained trust, and forged a unified relationship with your audience, you can easily sell just about anything that’s relevant to their problems and desires.
I sold a wide array of different things over a decade with the Copyblogger audience, totaling over $70 millions dollars in profitable revenue. Software as a service, membership communities, WordPress plugins, frameworks, and themes, hosting, live events, and courses.
The one thing I didn’t sell were services, but that’s only because I had cut my entrepreneurial teeth with three service businesses before starting Copyblogger. Most people start with freelancing or consulting, and at this point it’s a great way to get up and running before attempting to “productize” your expertise with group coaching and courses.
So let’s start there. I’ll give you an example of a longevity economy business model, but in this case the idea is to market services to companies who seek to sell to older consumers. So instead of marketing to those older people directly, this model requires the business principal to demonstrate that they understand older consumers and their unique needs.
For this lesson, we’ll use a fictionalized narrative format. Our subject is Matt, a freelance writer who wants to build a business for the longevity economy in a smart, strategic way.
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