The Minimum Viable Audience Advantage with Older Prospects

Look to stand-up comedians for how to evolve and optimize your messages.

It’s time to get going.

You’ve invested time and effort into the process outlined by the Empowerment Marketing Framework. 

And because you’ve done that, you have a high degree of clarity about what to say and how to say it when creating content, landing page copy, and email messages to your chosen audience of older consumers.

What you've really done, though, is craft a thought leadership content strategy. And this puts you well ahead of others who don’t take the time to get off to a smarter start.

• You know that the key word in “thought leader” is leader, and you recognize it’s all about guiding your audience toward a level of success that transcends their expectations (Mentor).

• You’re clear about why you’ve chosen to solve a particular problem and understand that your audience must know why you’re doing it as well (Mission).

• You understand your ideal prospect thanks to creating an audience archetype based on your own core values, which provides a solid foundation for your messages (Movement).

• You’ve carefully considered what information your audience needs to do business with you and the unified attitudes you need to reflect, modify, or create (Journey).

• And you know you have to present your content in a way that expresses a unique point of view that’s appropriate for your people (Story).

So, you’re all set, right? Yes and no — although certainly give yourself a pat on the back for having all of these elements that most people fail to contemplate, much less express.

Ultimately, though, you have to start putting your content out there before you can decisively say you’re good to go. More importantly, you need to reach enough people to get the crucial feedback you need to refine your messages and then scale.

One of the most useful examples of how this process works can be found by observing another type of content creator – stand-up comedians. Let’s explore their methodology.