The Movement: Here's How Successful Thought Leadership Happens

To better serve older consumers, you must understand them better than they understand themselves. The counterintuitive way to do that is to start with you.

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Great copywriters, content marketers, and digital entrepreneurs know they need to speak the language of the prospect. Marketing is messages, and effective communication uses the right words for the intended audience.

Beyond the words they use, you need to understand the c…