The Mission: Move Beyond “Niche Thinking” and Build a Meaningful Business
Just as movements are more powerful than marketing, mission-driven companies transcend niches.
It’s the question that’s at the heart of all marketing and entrepreneurship, but often, not enough time is spent on it.
You want a successful business, sure. But… why?
Let’s look at it another way. To succeed, you’ll need to create messages, content, and copy that resonates with your intended audience.
Why are you creating that content? What’s the objective?
You want to attract an audience, sure. But again, what’s the why?
What you really want is a truly engaged core of people who buy everything you sell. Your 1,000 true fans, if you will.
And that’s what actually gets you a successful business. But those “true fans” don’t care about your success, at least not at first. They care about what you’re going to inspire in them to achieve their own goals.
That’s your real mission.
Just as movements are more powerful than marketing, mission-driven companies transcend niches. Combine this with the fact that older adults are prime candidates for more meaningful messages in the face of neglect, misconceptions, and ageist stereotypes, and you can set yourself apart from the beginning.
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