Longevity Gains
Longevity Gains
What to Say and How to Say It

What to Say and How to Say It

When it comes to communicating with older consumers, you have to throw demographics out the window and think in terms of movements and empowerment.

In last week’s premium lesson, Brian introduced the Empowerment Marketing Framework — a way to figure out what to say and how to say it when crafting messages for older consumers.

And he did it by talking about the power of thinking in terms of movements instead of marketing or audience. He elaborates on the importance of this mindset with a simple yet powerful message:

The status quo doesn’t need you.

Brian and Jerod also discuss:

  • Why movements are better than audiences, especially in the longevity economy

  • The enormous opportunity movements present to entrepreneurs and marketers

  • How movements deliver the essential elements that poor marketing efforts lack

  • Brian's personal history of carving out leadership in existing movements 

  • What is empowerment marketing?

  • How empowerment marketing differs from old school inadequacy marketing

  • What bad marketing gets wrong about The Hero's Journey metaphor

  • How the Empowerment Marketing Framework helps you determine the most effective way to guide your prospects

Listen on Apple or Spotify, or click the play button up top.

Longevity Gains
Longevity Gains
Advice for marketers and entrepreneurs looking to succeed in the longevity economy. What's the opportunity? Older adults already generate more than half of all consumer spending, and will soon become the largest consumer segment of all. Grab our free ebook at longevitygains.com to understand why people over the age of 50 are the most lucrative market, now and into the future.