Longevity Gains
Longevity Gains
Let's Fight Ageism Together with Ashton Applewhite
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Let's Fight Ageism Together with Ashton Applewhite

The author of This Chair Rocks: A Manifesto Against Ageism joins us this week.
Transcript

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We’ve explored the idea of the intersection between marketing, entrepreneurship, and activism in a previous episode of the show. It seems like a good time to take it a step further.

That’s why I reached out to Ashton Applewhite, a fiery and funny anti-ageism activist who I know from her book, frequent articles, and informative LinkedIn feed.

Ashton is the author of This Chair Rocks: A Manifesto Against Ageism and a leading spokesperson for the emerging movement to raise awareness of ageism and to dismantle it. 

She’s also the co-founder of the Old School Anti-Ageism Clearinghouse, and has been recognized by The New York Times, The New Yorker, National Public Radio, and the American Society on Aging as an expert on ageism. 

Ashton also speaks widely at venues that have included the TED talks mainstage and the United Nations, has written for Harper's, The Guardian, and The New York Times, and is the voice of "Yo, Is This Ageist?" 

Marketers and activists will never agree 100%. It’s the nature of things. But when it comes to the longevity economy, we’re more aligned with our activist friends than you might think.

Tune in to here:

  • What makes Ashton’s book The Chair Rocks: A Manifesto Against Ageism so informative and entertaining to read

  • Why a clear-eyed, 360-degree view of aging – the good and the bad – is so important

  • Many examples of subtle changes in word choice and phrasing that provide more accurate and less-ageist descriptions of what aging is like

  • Ashton’s pragmatic view from the trenches on whether things are actually changing/improving … or not

  • Why “aging well” can mean different things to different people (and the danger of assuming or only telling one type of story)

  • Does Ashton agree with Brian’s premise that marketing and advertising got us into this ageism mess and need to be a huge part of changing it for the better?

  • How marketers and activists are aligned in trying to change attitudes related to ageism

  • Ashton’s frustration with what Brian has referred to as inadequacy marketing to older consumers

  • Why some groups of aging adults are actually the most ageist of all

  • Why GenX’ers and Boomers – some who have amassed great wealth and others who are facing increasing levels of poverty – are the best and most essential solution to the perpetual labor shortage

  • Why the ultimate goal is a mixed-age workplace (along with diversity in other ways)

  • The impact (and potential) of ageism being the first instance of discrimination that many white, heterosexual men face

  • What Ashton makes of the latest developments in anti-aging science and technology

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Longevity Gains
Longevity Gains
Advice for marketers and entrepreneurs looking to succeed in the longevity economy. What's the opportunity? Older adults already generate more than half of all consumer spending, and will soon become the largest consumer segment of all. Grab our free ebook at longevitygains.com to understand why people over the age of 50 are the most lucrative market, now and into the future.