This week’s guest has had a lot of influence on Brian when it comes to thinking about the longevity economy and the challenges and opportunities ahead.
He’s Bradley Schurman, a demographic futurist and specialist in understanding what it means when there will soon be more people older than sixty-five than those under the age of eighteen.
Bradley is the author of The Super Age: Decoding Our Demographic Destiny – a highly influential book about the demographic changes that are already disrupting the status quo. He is the founder and CEO of an inclusive design firm by the same name.
Tune in to hear about the market forces that propelled youth culture at the time the Baby Boomer were born, and how that same generation is dealing with being basically ignored despite sitting on a mountain of wealth – and why that situation is changing right now.
How Bradley’s unique professional background made him perfectly suited to write The Super Age
Bradly defines the aging “Super Megatrend” and explains the many ways it is reshaping society
Bradley and Brian explore the curious reality of why more people don’t understand these aging trends are happening, especially with such clear and compelling data
Brian explains his view on how marketers created the current climate of ageism and the “retirement myth” and why it will be marketers who have to get us out of it
The surprising details about why and how Apple is succeeding with older adults where other companies are failing (or ignoring the market altogether).
How markets have ebbed and flowed with different population booms and busts throughout the last 100 years, and what impact the impending Super Age is likely to have
How the Super Age will compel smart companies to treat employees as human capital rather than replaceable commodities
The shifts we should expect in education as “long life learning” becomes more and more prevalent
And much more, including Bradley’s assessment of how the public discourse about population trends and the longevity economy is changing as more smart people recognize the urgency of the opportunity.