Artificial Intelligence and the Longevity Economy

If there’s been one predominant question of 2023, it’s:

What effect will A.I have on ____________?

Some of you have already asked that question with regard to marketing to older consumers.

So, for the second episode of the Longevity Gains podcast, Jerod and I tackle that question from several angles. 

In the process we reveal just how unique the longevity market is, even as we highlight how artificial intelligence is going to take a while to fully reveal how disruptive it will be.

Here are some of the highlights:

• Brian's recent experience at Red Rocks with a legendary band adored by Gen Xers

• What to expect from the Longevity Gains podcast and newsletter content moving forward

• What will AI do to the demand for older workers (i.e. the longevity economy flywheel)?

• The weaknesses of AI programs like ChatGPT when it comes to longevity marketing messages and content strategy

• The human elements that AI simply cannot deliver (at least for the foreseeable future).

• The emerging business opportunity for facilitating social connections among older adults

• How AI will empower older workers to stay at their current job or leave to launch their own business