The Status Quo Doesn’t Need You

Movements Over Marketing, Older People Are Hot, the Ageist Fashion Police, and Tips for Marketing to Baby Boomers.

Hey there, and welcome to the Tuesday edition of Longevity Gains!

In last week’s Thursday premium lesson, I introduced the Empowerment Marketing Framework — a way to figure out “what to say and how to say it” when crafting messages for older consumers.

And I did it by talking about the power of thinking in terms of movements instead of marketing or audien…