The Gen X Factor

Generation X will do more to define the shape of the longevity economy than the Baby Boomers who have all those coveted cash reserves. Let’s explore why.

They’re the forgotten generation.

The middle children of history, wedged between the huge Baby Boomer and Millennial generations. They’ve been known as latchkey kids, slackers, and cynics.

And by they, I mean we. That’s because I’m a proud member of Generation X.

A cohort named for a book that was named after a band, Gen Xers were born between 1965 and 198…