The Power and Pitfalls of Images When Marketing to Older Adults
Images of “people who look like me” are crucial when reframing the perception of marginalized groups. Older adults, however, may not be seeing what you assume.
A picture is worth a thousand words, as the saying goes.
The question is, which words? When using visuals to communicate with and about older adults, are you sharing your intended message? You may be surprised.
It’s not up for debate that how older people are portrayed visually is important. The strategic use of images can help shape positive attitudes ab…
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