Why Empowerment Marketing Unlocks Success in the Longevity Economy

We've generally shifted from 20th century inadequacy marketing to empowering content. This positive messaging approach is perfect for older adults.

When it comes to the massive demographic shift we’re in and the economic power involved, the longevity economy is irrefutable. It’s happening and growing, and nothing can stop it.

What’s not certain is how things will play out. This adds an extra layer of excitement to those who lead the charge, as we can literally help shape how the world looks not only…