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Jul 23, 2023Liked by Brian Clark

Brian,

As a new subscriber to your excellent publication, I wonder if every week’s edition can possibly all be as well-written as the past two have been. Both were home runs on my scorecard.

Barb

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Thank you Barb!

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The wild card is dementia

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Hey Peter! Yes, dementia is devastating. But there is good news in this area.

First, dementia and Alzheimer's affect fewer people than popular belief. The majority of older people never deal with it, but even 1/3 is too much.

Next, dementia and other forms of cognitive decline can be delayed or eliminated with exercise, nutrition, and sleep -- the holy trinity of extended healthspans that power the longevity economy (see this section above).

And finally, dementia and Alzheimer's are diseases of aging, and medical age reversal seeks to eliminate them. Plus there have been significant advances in battling Alzheimer's specifically that show a ton of promise.

Serious problem, but serious efforts are aimed at defeating it. Plus, we can all take care of ourselves better to protect our cognitive abilities as we age.

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One new medication that apparently delays progression of dementia was recently approved by the FDA and another medication for the same indication is in late stages of evaluation. There is light at the end of the tunnel.

Cost of new therapies will likely be an issue.

One also wonders how long it will take, or even IF, these new therapies will change the dementia trajectory for people who are over 50 already. Gen X may rule the day on this issue, as well. As a Boomer, I'm a bit envious of my Gen X friends and colleagues.

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As a long term reader of Copyblogger, I'm just curious how this Longevity economy can be utilized by content marketers/bloggers.

- Love from India

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