2030: The Longevity Economy Tipping Point

It appears inevitable that by 2030 the new economic reality of an older population will be clear to just about everyone. That means you want to get started now.

While the longevity economy is already here, one looming milestone keeps coming up in the context of the shift to an older society. And that’s the year 2030.

• That’s when every Baby Boomer is over 65.

• That’s when the first Gen Xers reach 65.

• That’s also when the first Millennials turn 50.

If you’re already interested in marketing to people over 50, it’s hard…