From Baby Boom to Longevity Boom
A marketing movement created youth culture. It will take another one for the longevity economy to fully thrive.
Back in the 1940s, Eugene Gilbert did something radical.
As a stocker for a shoe store in 1944, he convinced his boss to start advertising their sports shoes to teenage boys. Those shoes began flying off the shelves, which was a major revelation at the time.
Gilbert took things to the next level in 1945 when he founded Gil-Bert Teen Age Services, the firs…
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