From Baby Boom to Longevity Boom

A marketing movement created youth culture. It will take another one for the longevity economy to fully thrive.

Back in the 1940s, Eugene Gilbert did something radical.

As a stocker for a shoe store in 1944, he convinced his boss to start advertising their sports shoes to teenage boys. Those shoes began flying off the shelves, which was a major revelation at the time.

Gilbert took things to the next level in 1945 when he founded Gil-Bert Teen Age Services, the firs…