How to Identify the Benefits of Knowledge Your Older Learner Seeks

In this lesson, you’ll learn strategies for extracting and articulating the crucial benefits that motivate older adult learners.

Now that you’ve created a vivid picture of your prospective learner through empathy mapping (or via the Empowerment Marketing Toolkit), it's time to focus on a crucial aspect of course design: identifying the benefits they seek. This step is so vital that it warrants special attention to ensure you don't lose sight of your audience's true motivations.

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