Age Tech: Big Profits in the Longevity Economy

Plus: Why content marketing wins in the longevity economy, how to defeat ageism, and the high cost of ignoring older consumers (and why that's an opportunity for you).

The big promise of the longevity economy is not just an increasing number of new products aimed at people over the age of 50. It’s about more purchasing of just about everything by older adults once the longevity economy flywheel starts spinning at an accelerated pace.

There are, however, some purchases that are specific to older people that we know of t…