This Works Better Than “Marketing” in the Longevity Economy
Try to make prospects feel bad with inadequacy tactics, and they’ll click away. And yet, that’s what marketing and advertising to older consumers currently looks like.
Welcome to this week’s Longevity Gains newsletter!
Let’s dive right into this week’s episode of the podcast. We’re talking about a unique aspect of the longevity economy that specifically ties in with the way I’ve started a series of successful businesses over the last 20 years.
Modern marketing is all about empowering consumers to solve their problems an…
Keep reading with a 7-day free trial
Subscribe to Longevity Gains to keep reading this post and get 7 days of free access to the full post archives.