Rise of the Matriarchy: Why Older Women Will Take the Lead

Odds are you won’t be communicating with just any older consumer. You’ll be attempting to attract an older female consumer.

By now, you understand the economic power of people over the age of 50. We’re talking about now and into the future.

You further understand how the popular conception of retirement is being dismantled along with a multitude of misconceptions and ageist stereotypes. From there, you realize that despite the general aging of the population being the result …