Longevity Gains

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Healthspan Fuels Spendspan
Healthspan is the key, unretirement gains more steam, and three key areas for business opportunities in the longevity economy.
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Brian Clark
The "Ghost Teaching" Model: Leveraging Expertise for Mutual Gain
The Ghost Teaching model's core strength is its focus on partnerships for branding and authority building
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Brian Clark

September 2024

The “Affiliate Marketing Squared” Strategy
This innovative approach addresses the most significant challenge in affiliate marketing – generating enough traffic to the offers of the merchant’s you…
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Brian Clark
Lifelong Customers for Long-Life Learning
The first of our examination of business models for serving the education needs of older adults.
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Brian Clark

August 2024

Three Steps to Crafting Learning Objectives that Work for Older Learners
Specific and measurable goals benefit both learners and course designers.
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Brian Clark
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Looking Good, Feeling Good, Thinking Well
Older people are sharper than you think, the "figure it out" generation faces a new retirement reality, and the importance of prospects with positive…
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Brian Clark
How to Identify the Benefits of Knowledge Your Older Learner Seeks
In this lesson, you’ll learn strategies for extracting and articulating the crucial benefits that motivate older adult learners.
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Brian Clark
The Brand Loyalty Myth for Older Consumers
Even as paid media recognizes the profit in featuring and serving older consumers, advertisers are still sitting on the sidelines. Brand loyalty is just…
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Brian Clark
How to Create an Effective Learner Profile
So, what exactly is a learner profile, and how similar is it to a buyer persona or audience archetype?
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Brian Clark
1

July 2024

Passing the Torch
Joe Biden solidifies his legacy by making the tough decision to stand down. What are the broader implications as we shift to an older society?
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Brian Clark
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Positioning: The Crucial Key to Online Education Success
Positioning is an essential aspect of how you formulate marketing messages. And when selling information products in general, and online education in…
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Brian Clark
Six Ways to Find a Market of “Hungry” Older Learners
Once you understand your audience in the context of what they desire, choosing a topic for your course becomes a much clearer exercise.
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Brian Clark
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