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Passing the Torch
Joe Biden solidifies his legacy by making the tough decision to stand down. What are the broader implications as we shift to an older society?
Jul 23
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Brian Clark
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Passing the Torch
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Positioning: The Crucial Key to Online Education Success
Positioning is an essential aspect of how you formulate marketing messages. And when selling information products in general, and online education in…
Jul 19
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Brian Clark
2
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Positioning: The Crucial Key to Online Education Success
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Six Ways to Find a Market of “Hungry” Older Learners
Once you understand your audience in the context of what they desire, choosing a topic for your course becomes a much clearer exercise.
Jul 12
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Brian Clark
3
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Six Ways to Find a Market of “Hungry” Older Learners
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Use These Six Elements to Deeply Understand Your Ideal Older Consumer
Let’s take a look at the elements I use when formulating a marketing strategy, which effectively means figuring out “what to say and how to say it.”
Jul 3
•
Brian Clark
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Use These Six Elements to Deeply Understand Your Ideal Older Consumer
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June 2024
5 Key Concepts for Online Education Entrepreneurs
Educational content is not only a product; it’s also a potent form of marketing.
Jun 28
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Brian Clark
3
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5 Key Concepts for Online Education Entrepreneurs
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The Five Phases of Creating Online Training for Older Learners
It’s essential to see how everything fits together from beginning to end, and the process breaks into five distinct phases.
Jun 21
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Brian Clark
3
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The Five Phases of Creating Online Training for Older Learners
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How to Avoid Alienating Your Ideal Older Prospects
You have to meet people where they are in terms of what they believe and how they see the world. Otherwise your marketing not only fails, it backfires…
Jun 18
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Brian Clark
2
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How to Avoid Alienating Your Ideal Older Prospects
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An Introduction to “Long Life” Learning
Online education is a $185.2 billion industry that's about to further accelerate due to the longevity economy.
Jun 14
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Brian Clark
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An Introduction to “Long Life” Learning
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The Importance of Understanding How Older Consumers See the World
The biggest mistake you can make is to try to change people’s minds. Instead, you have to speak to what they already believe and value.
Jun 11
•
Brian Clark
3
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The Importance of Understanding How Older Consumers See the World
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The Power of Values-Based Marketing in the Longevity Economy
Values are what you must speak to with older consumers, and early Apple advertising provides stellar examples of effective values-based marketing.
Jun 4
•
Brian Clark
6
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The Power of Values-Based Marketing in the Longevity Economy
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May 2024
It's Time for Q&A
Longevity Gains Premium members can ask me anything live next week.
May 31
•
Brian Clark
3
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It's Time for Q&A
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Understanding an Audience of Older Consumers
Does age really tell us anything meaningful about people? In some cases, yes. But not to the extent that marketers have traditionally relied on it.
May 28
•
Brian Clark
5
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Understanding an Audience of Older Consumers
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