Longevity Gains

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How Principles of Influence Lead to Longevity Economy Success
These are the foundational principles of persuasion you’ll employ as a Leading Expert in the longevity economy.
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Brian Clark
The Older Worker Opportunity
Two powerful and persistent trends - longer lifespans and lower birth rates - all but guarantee that older people will be a significant aspect of the…
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Brian Clark
November 2023
How Becoming a "Leading" Expert Results in Longevity Economy Success
Leaders don’t hesitate when a movement materializes. They lean into change and reap outsized rewards.
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Brian Clark
The Mistakes Madison Avenue Makes About Older Consumers
Businesses are missing out on the longevity economy despite clear data to the contrary, exploring anti-ageism activism, and adoption rates of cannabis…
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Brian Clark
Let's Fight Ageism Together with Ashton Applewhite
The author of This Chair Rocks: A Manifesto Against Ageism joins us this week.
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Brian Clark
57:27
The Minimum Viable Audience Advantage with Older Prospects
Look to stand-up comedians for how to evolve and optimize your messages.
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Brian Clark
Work Longer, Spend Longer, Thrive Longer
Companies need to retain older workers, but they're competing with midlife entrepreneurship for the best and brightest. Plus, the power and peril of…
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Brian Clark
Is Nostalgia Effective When Marketing to Older Consumers?
The surprising truth about the so-called "bittersweet" emotion of nostalgia.
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Brian Clark
 and 
Jerod Morris
41:48
How to Craft a Story that Reflects Your Winning Difference in the Longevity Economy
It's time to define your presentation, positioning, and premise.
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Brian Clark
The Longevity Economy Gold Rush is Officially On
The New Longevity, venture capitalists are waking up to older consumers, why connect marketing works best in the longevity economy, and Boomer real…
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Brian Clark
1
The New Longevity with Michael Clinton
Getting older isn’t what it used to be. The big money today and into the future is in serving older consumers.
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Brian Clark
 and 
Jerod Morris
51:52
The Story: Changing the Narrative About Older Consumers
Take an advertising lesson from when the Baby Boomers were young, and apply it to changing the narrative about those very same (now) older consumers…
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Brian Clark
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